Kindred Search

Kindred Search/For employers

For employers · the whole engagement

What actually happens between the brief and the first day.

Twenty-eight working days, laid out hour by hour where it matters. Plus the guarantee that pays you back if it goes wrong, and the reason our fee is a percentage instead of a retainer. Nothing here changes once you've signed.

21 days median to offer 12 month guarantee 94% still there at one year 340 placements since 2019
The search, week by week

Four steps. No surprises at the end of any of them.

Most searches fail in week one, when nobody says the uncomfortable thing. Here is where we say it, and what it costs you if we're wrong.

STEP 01

The honest brief

Two hours with the hiring manager and the team they'll sit in. We pressure-test the salary against our own data and tell you if it won't clear.

Week 1
STEP 02

Search, not spam

We approach a named longlist by hand. Nobody gets a generic message, so people who aren't looking still reply.

Weeks 1–2
STEP 03

Four, not forty

A shortlist of four, each with a written case for why they fit and one honest reservation. You interview people, not CVs.

Week 3
STEP 04

Offer and after

We manage the offer, the counter-offer, and the resignation. Then we check in at 30, 90 and 365 days.

Week 4 → year 1
Day by day

Twenty-eight working days, and who owes what on each of them.

This is the median search, not the best one. Two of the four steps depend on you moving, and we've marked those.

  1. Day 1–2

    The brief, in the room

    Two hours with the hiring manager and two people from the team. We leave with a written brief and a band we both believe. If your band is under the market, this is the meeting where we say so — and roughly one brief in five ends here until the number changes.

    Ours
  2. Day 3

    Brief signed off

    You read the written brief and correct it. Anything you cross out, we don't say to candidates. This takes most clients under an hour, and the searches that stall are almost always the ones where it took a fortnight.

    Yours — 1 hour
  3. Day 3–9

    The market map

    Jonah builds a named longlist — typically 30–45 people, with the reason each one is on it. You get the list. You can strike anyone off it, including your competitors' staff if you've a reason to.

    Ours
  4. Day 9–16

    Approach, by hand

    Every message is written for the person receiving it and includes the band. Our reply rate on these is around 61%, which is roughly four times what a templated approach gets, and the whole reason is that the first message contains the salary.

    Ours
  5. Day 17

    Shortlist of four

    Four people, each with a page: why they fit, what they want, what they'd need from you, and one honest reservation. If we can only find three we send three, and we tell you why the fourth isn't there.

    Ours
  6. Day 18–24

    Your interviews

    Two stages, ideally inside eight working days. Every day beyond that costs you candidates — we've lost eleven finalists to slow processes since 2019 and we'll chase you about it.

    Yours — 2 stages
  7. Day 25–28

    Offer, counter-offer, resignation

    We take the offer conversation, including the awkward part where their current employer counters. 79% of our offers are accepted first time. When one isn't, you get the real reason, not "personal circumstances".

    Ours
  8. Day 30 · 90 · 365

    The check-ins

    We call you and we call them, separately, and neither conversation gets reported to the other without permission. This is how we know the 94% number is real rather than a number we'd like to be true.

    Ours
If it goes wrong

A twelve-month guarantee that gets more generous, not less.

Most agencies rebate on a sliding scale that hits zero at twelve weeks. Ours runs a full year, because a hire that fails at month nine is the failure that actually costs you.

What we do if a placement ends inside twelve months
They leave in What you get Who decides
Month 1–3 Full free replacement search, or 100% refund You do
Month 4–6 Full free replacement search, or 50% refund You do
Month 7–12 Free replacement search You do
Any month, if we misrepresented them 100% refund, no replacement asked for You do

The three things that void it

We'd rather print these than have the argument later. The guarantee does not apply if the person is made redundant for cause of their own conduct, if the role they were hired into is materially changed inside the first three months without telling us, or if you hired them outside the process after we introduced them. That last one has never happened.

The pricing argument

Why 20%, and why it isn't a retainer.

Every fee model creates an incentive. Here's the one ours creates, including the part that isn't flattering to us.

01

A retainer pays us for effort

Retained search bills in three parts, and the second and third arrive whether or not the shortlist was any good. We've been on the client side of that. The money arrives before the value does, and by month two nobody is motivated to say "this search isn't working".

02

Contingency pays us for speed

Pure contingency at 25% pays whoever gets a CV in first, which is why you get forty of them. It rewards volume over judgement, and it is the reason recruiters have the reputation they have.

03

20% on a start date pays us for the hire

We only get paid if someone starts, so we can't bill for effort. And because the fee doesn't rise with volume, sending you forty CVs earns us nothing — sending four good ones earns the same as sending four hundred bad ones would, minus your goodwill.

04

The bit that isn't flattering

A percentage fee means we earn more when the salary is higher, and you should know that when we tell you your band is light. Two defences: we publish our band data so you can check us, and we've talked four clients out of a hire entirely, which paid us nothing at all.

What 20% buys, priced out at our own cost

Brief, write-up and sign-off6 hrs
Market map and named longlist14 hrs
Approaches, screening calls, write-ups31 hrs
Interview coordination and feedback9 hrs
Offer, counter-offer, resignation, check-ins11 hrs
Typical search, total71 hrs
The numbers, again

Three models. Same four people doing the work.

Full detail, worked examples and the comparison table live on the services page.

All three services in full

Permanent — 20%

Of first-year base salary, invoiced on the start date. No retainer, no exclusivity, 12-month guarantee. 15% on a second hire from the same shortlist.

289 of our 340 placements

Contract — 18%

Of the client day rate, printed on every timesheet so the contractor sees it too. Weekly invoicing, contractors paid inside 7 days.

38 contractors placed

Embedded — £6,500/mo

One of us inside your team three days a week, unlimited roles in one specialism. Cheaper than 20% a head from the third hire onward.

13 companies, 4 went in-house after
The numbers

A placement isn't a fee. It's someone's next two years.

So we measure the thing that matters: are they still there, and are they glad they moved?

340people placed since 2019
94%still in the role at twelve months
21days median, brief to signed offer
79%of offers accepted first time
From the hiring side

What it sounds like when we tell you something you didn't want to hear.

The employer
“They told us our band was £15k light before they'd start. That was annoying to hear and completely correct — we fixed it and closed our first choice in three weeks.”
Priya Raman, VP Engineering at Halcyon Pay
Priya RamanVP ENGINEERING · HALCYON PAY
The employer
“We asked for twelve CVs. Ada sent four and a note explaining why the other eight would waste our time. Two of the four got to final stage. I've stopped asking for twelve.”
Ada Kowalski, founder of Kindred Search, smiling in the office
Search led by Ada KowalskiBRIEF FROM A SERIES B MARKETPLACE · 2025
Book a brief

Tell us the role. We'll tell you if the band clears.

Thirty minutes. You'll get an honest read on whether the search is winnable at your number before anyone signs anything.

  • A market read on your band, from the offers we've negotiated
  • Which of the three services fits what you're actually doing
  • A straight answer if the honest advice is "hire in-house instead"

Demo form — nothing is sent or stored. Typically replies within one working day.

✓ Thanks — we'll come back within one working day with a read on the band.

What we'd need before the call
QuestionIdeally
Who does the role report to?A name
Is the band signed off?Yes / no
How many interview stages?Two
Who else is in the loop?Under four
Has this role been open before?Honestly
Start date you're aiming atA date

Still deciding? Read what we charge first.

The fee schedule, the worked examples and the comparison table are all on one page. No form in front of any of it.

Services and fees in full I'm a candidate, not an employer

Typically replies within one working day.