Latitude.
Pre-seed & seed · Est. 2016

We write the first cheque — then we stay for the decade after it.

Latitude leads pre-seed and seed rounds in technical companies. One partner owns the relationship from the first call to the last board meeting — the same person, not a handoff.

First cheque
$250k – $3M
Time to a decision
Two weeks
Companies backed
64
What we believe

Six things we will not pretend to be flexible about.

  • i

    A fast no is worth more than a slow maybe

    You get an answer in two weeks. If it is no, you get the reason in writing, and it will be a real one — not "too early for us." Your time is the only thing you cannot raise more of.

  • ii

    The partner who backs you is the partner who stays

    No associate screens you, and no one hands you off after the wire clears. The person across the table at the first meeting is on your cap table and at your board for as long as you will have them.

  • iii

    We invest before the market agrees with us

    Consensus is priced in. We lead rounds where the thesis still sounds slightly wrong out loud, and we write the memo that says why we are willing to be wrong in public.

  • iv

    Founders own their companies

    We take 10–15% and we do not ask for more later. No option-pool games in the term sheet, no pro-rata bullying, no board seat you did not want. Control is not our product.

  • v

    Help is only help if you asked for it

    We answer within the hour when you call. We do not send unsolicited "quick thoughts" decks, and we do not manufacture work to look useful. The default setting is out of your way.

  • vi

    We tell you the truth when it is expensive

    Including when the truth is that the company is not working, the co-founder is the problem, or the round you want to raise is not the round the market will give you.

How we invest

The terms, before you ask for them.

We publish these so you can decide whether to spend an hour with us. Nothing here changes once you are in the room.

$250k–$3M

First cheque

We lead most rounds we join and take 10–15%. We are happy to co-lead, and happy to be the only institutional money on the cap table.

Pre-seed & seed

Stage

Before revenue is fine. Before the product is fine. Before the co-founder has quit their job is usually too early, and we will tell you that in the first call.

14 days

Speed

Two meetings, one reference call, a written memo you are allowed to read. Then a yes or a no, with the reasoning attached either way.

Founders

Ask them what we were like in the bad quarter.

Portrait of Nora Hallberg, co-founder and CEO of Rowan Grid
“We missed plan for three quarters straight. Not one of those calls started with the number. They started with what I had learned, and whether I still believed the thesis. I did. They wrote the bridge.”
Nora Hallberg Co-founder & CEO Rowan Grid · Seed 2022
Portrait of Arun Mehta, founder of Quiller
“I pitched eleven funds. Ten asked for a bigger market. Latitude asked what the compiler actually proved. That was the whole difference — they had read the paper before the meeting.”
Arun Mehta Founder & CTO Quiller · Seed 2021
Portrait of Imani Clarke, co-founder of Cormorant
“They told me my co-founder was the problem. It cost them the relationship for about four months. They were right, and they never once said so afterwards.”
Imani Clarke Co-founder Cormorant · Seed 2020
Partners

Three partners. No associates.

Each of us leads six to eight companies at a time. That is the ceiling, and it is why the answer comes fast.

Adrian Vessel, general partner at Latitude Ventures

Adrian Vessel

General Partner

Built and sold a payments company to a bank he now refuses to name. Leads fintech and anything with a regulator in the loop.

Adaeze Okonjo, general partner at Latitude Ventures

Adaeze Okonjo

General Partner

Fifteen years shipping control systems for grid operators. Leads energy, industrials, and the hard-physics companies nobody else will underwrite.

Marcus Feld, founding partner at Latitude Ventures

Marcus Feld

Founding Partner

Wrote the first cheque into 30 of the 64. Spent a decade as a CTO before that, which is why he still reads the codebase.

$310M

Under management across three funds

64

Companies backed since 2016

51

Rounds we led ourselves

14

Days from first meeting to decision

Pitch us

No warm intro required.

We read every application ourselves — all three of us, every Monday. Send the deck you already have. Do not build a new one for us.

Cold applications became 19 of our 64 investments. The intro economy is a filter for who you already know, and we are not interested in that number.