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A coach watching an athlete's barbell back squat on the FORMA floor
  1. FORMA
  2. Coaches

Six people
watching.

Eight athletes, one coach, every rep. That ratio only means something if the coach is worth the room. Here's who writes your program, who's on the floor when you lift it, and what they're actually qualified to tell you.

The staff

Who's on the floor

Six full-time coaches. No rotating contractors, no "instructors" certified over a weekend. Between them: 46 years on a gym floor and about 3,000 athletes taught to squat.

Head coach Marcus Hale on the FORMA training floor Head coach

Strength · Programming lead

Marcus Hale

Marcus writes every strength block FORMA runs. Eleven years coaching, a decade before that competing — he pulled 272.5 kg at nationals and has the surgically-repaired thumb to prove it was worth it. He is the reason your loads are prescribed from a tested max rather than how you feel that morning, and he will absolutely take weight off your bar if your bracing goes soft.

  • CSCS
  • USAW L2
  • Ex-national powerlifter
  • 11 yrs coaching

Programs he runs

  • Strength — the 12-week percentage blocks, all levels
  • Test week — max retests and the debrief that follows
  • Barbell 101 — the first four weeks for total beginners
200+athletes past 2× BW deadlift
18sessions / week
Mon–Sat6:00 & 17:30
Coach Lena Voss on the conditioning floor Conditioning

Conditioning · Engine work

Lena Voss

Lena has an MSc in exercise physiology and a genuinely unsettling enthusiasm for the assault bike. She built the heart-rate zone system on the studio board, which means the interval you're dreading was calculated, not invented. Members who arrive believing they "have no cardio" tend to leave her block with a resting heart rate ten beats lower and a grudging respect for sled pushes.

  • MSc Exercise Physiology
  • CSCS
  • Former 800m
  • 8 yrs coaching

Programs she runs

  • Conditioning — intervals, ergs, sleds, zone work
  • Team WOD — the Saturday partner sessions
  • Engine block — the 8-week aerobic base for endurance athletes
14sessions / week
Zone 2–5tracked live
Tue–Sat6:00 & 12:15
Coach Jonah Reyes coaching a mobility session Mobility

Mobility & rehab

Jonah Reyes

Jonah is a doctor of physical therapy who got tired of seeing the same desk-shaped shoulders arrive in his clinic and decided to intercept them upstream. He runs mobility, and he's the coach the others send you to when something twinges. His standing offer: bring him a movement you can't do and he'll find the joint that's lying about it.

  • DPT
  • FRC specialist
  • Return-to-lift
  • 9 yrs practice

Programs he runs

  • Mobility — loaded stretching, hips, shoulders, t-spine
  • Return-to-lift — programming around a current injury
  • Screen day — the movement assessment on your free session
11sessions / week
45 minsession length
Mon–Fri7:15 & 19:45
Coach Tomás Bergström mid-set on the training floor Strength

Strength · Technique

Tomás Bergström

Tomás coaches the lunchtime and evening strength slots, and he is the person you want the first time a barbell goes on your back. Ten years of Olympic weightlifting made him allergic to sloppy positions and very good at explaining them — he'll cue the same fix four different ways until one lands. Members call his sessions the "quiet" ones. Nobody has ever accused them of being easy.

  • USAW L2
  • NASM-CPT
  • Olympic weightlifting
  • 10 yrs coaching

Programs he runs

  • Strength — midday and evening barbell blocks
  • Clean & jerk clinic — the monthly Olympic-lift workshop
  • Barbell 101 — beginner technique, alongside Marcus
15sessions / week
4languages cued
Mon–Fri7:15 & 12:15
Coach Sasha Adeyemi with battle ropes at the studio Conditioning

Conditioning · Team sessions

Sasha Adeyemi

Sasha ran team S&C for a college rowing program before coming to FORMA, which explains both her tolerance for suffering and her talent for getting eight strangers to work like a crew. She writes the Team WOD and runs most of the evening conditioning. If you have ever finished a session on the floor laughing, it was probably hers.

  • CSCS
  • Precision Nutrition L1
  • Ex-collegiate S&C
  • 7 yrs coaching

Programs she runs

  • Conditioning — evening intervals and sled work
  • Team WOD — the Saturday partner sessions
  • Nutrition baseline — the All-In consult
13sessions / week
SatTeam WOD lead
Mon–Sat12:15 & 18:45
Coach Ryder Nakamura pressing at a rack on the open-gym floor Open gym

Open gym · Floor coach

Ryder Nakamura

Ryder is the coach on duty when you're running your own program — the one leaning on the rack with an opinion about your bar path that you didn't ask for and will end up thanking him for. He knows every regular's numbers by memory, resets the platforms nobody else resets, and has never once let a plate stay unloaded past close.

  • NSCA-CPT
  • USAW L1
  • Powerlifting judge
  • 6 yrs coaching

Programs he runs

  • Open Gym — floor coaching, all four platforms
  • Meet prep — for members competing in local powerlifting
  • Form check — the standing open-gym offer, no booking needed
12sessions / week
4platforms covered
Mon–SatOpen gym slots

Specialties

Ask for the right coach

Every coach can run every session. But if you have a specific problem, one of them has spent a decade on exactly that. Ask at the desk and we'll put you in their block.

Never lifted before

Barbell 101 runs inside your first four weeks — technique loads, extra coach eyes, no percentages until the movement earns them.

Marcus · Tomás

Back, knee or shoulder

A screen, then programming around it — not instead of it. Jonah coordinates with your physio if you have one.

Jonah

No engine

Zone-based conditioning that starts where your heart rate actually is, not where an app guessed it should be.

Lena · Sasha

Competing

Meet prep for powerlifting and Olympic lifting: peaking blocks, opener strategy, someone in your corner on the day.

Ryder · Tomás
Athlete setting up for a heavy deadlift on a lifting platform

Meet them
free.

Your first session is a 60-minute assessment with one of the six. You'll get a movement screen, your baseline numbers, and an honest answer about which track you belong in — including, occasionally, "not this one."

Book your free session

No card required · See the full timetable on the schedule